What is a marketing health check?
A marketing health check is a structured review of your marketing that scores each core area — strategy, analytics, content, acquisition, automation, and budget — to find weak spots and growth opportunities. Instead of a vague sense that "marketing could be better," you get a concrete score, a picture of where you stand in each area, and a prioritized list of what to fix first.
Most marketing health checks offered online are either a sales call with an agency or a PDF behind a lead form. Ours is different: it's an interactive assessment that scores your answers across 20+ dimensions and generates recommendations instantly — free, with no signup.
What the health check covers
Your score is built from six pillars, each measured through specific, operational questions — not vanity metrics.
Documented plan, ICP clarity, positioning, and whether marketing targets ladder up to revenue.
Conversion tracking accuracy, per-channel CPA visibility, dashboards, and attribution basics.
Channel performance, landing page effectiveness, A/B testing habits, and conversion rate health.
Content-to-keyword mapping, refresh cadence, brand consistency, and answer-engine visibility.
Email automation coverage, lead scoring, CRM integration, and data hygiene across your stack.
Spend documentation, allocation discipline (like the 70-20-10 rule), CAC trends, and reallocation habits.
Who it's for
- Founders and CEOs who want to pressure-test marketing before hiring or increasing spend
- Marketing leaders benchmarking their function and building a case for budget or headcount
- Teams in planning season who need an objective baseline before setting next year's targets
- Investors and advisors reviewing go-to-market capability across portfolio companies
Team tip
Have several team members take the assessment independently, then compare scores. The disagreements are the most valuable output — they show where your team's picture of marketing reality diverges.
Prefer to do it manually? Free tools
The interactive assessment is the fastest path, but if you want to run the review yourself, use our free resources — no email required.
A 40-question scored spreadsheet covering all eight audit chapters, plus a 30/60/90-day action plan tab. Free download, ungated.
The full question bank behind a serious audit, organized by chapter with a scoring rubric for each area.
Frequently asked questions
What is a marketing health check?
A marketing health check is a structured review of your marketing across strategy, analytics, content, acquisition, automation, and budget. It scores each area, surfaces the weakest links, and produces a prioritized list of fixes — like an annual physical, but for your marketing function.
How long does the health check take?
Our assessment takes 10-15 minutes. You answer targeted questions about how your marketing actually operates today and get your score and recommendations instantly — no waiting for a consultant to email you a report.
Is it really free? What's the catch?
Yes — the full assessment, score, and recommendations are free, with no signup required. We built it because most alternatives are either a sales call in disguise or a gated PDF. If you find it useful, our knowledge base and audit templates are free too.
What do I get at the end?
An overall marketing health score, per-category scores across 20+ dimensions, and personalized recommendations ranked by priority — so you know exactly what to fix first, what to double down on, and what to stop doing.
How is this different from a marketing audit?
A health check is the fast diagnostic layer: it tells you where the problems are in minutes. A full marketing audit goes deeper into each finding with evidence and takes days or weeks. Start with the health check, then use our free marketing audit template to go deep on your weakest areas.
Who should take a marketing health check?
Founders and CEOs pressure-testing marketing before investing more, marketing leaders benchmarking their function, teams preparing budgets or new launches, and investors reviewing go-to-market capability across portfolio companies.
Can my whole team take it?
Yes — and you should. Have several team members complete the assessment independently, then compare scores. The gaps between answers are often more revealing than the scores themselves: they show where your team's picture of marketing reality diverges.
How often should we run a health check?
Quarterly is a good rhythm — it matches planning cycles and is frequent enough to catch drift. At minimum, run one before annual planning and after any major change like a rebrand, new product launch, or channel shift.
Get your marketing health score
10-15 minutes. 20+ dimensions. Instant, personalized recommendations. Free with no signup.