About Marketing Health Test
A comprehensive digital marketing assessment platform that evaluates your marketing strategies across multiple dimensions and provides personalized, actionable recommendations.
Our Mission
To provide businesses with a data-driven, comprehensive marketing assessment that identifies strengths, weaknesses, and opportunities across all digital marketing channels, delivering personalized recommendations for measurable improvement.
Choose from 5 key marketing goals: Brand Awareness, Lead Generation, Sales Conversion, Customer Retention, and Market Expansion. Our assessment adapts to your specific objectives.
Answer targeted questions across analytics, budget allocation, conversion optimization, team skills, technology stack, and more to get a complete marketing health score.
Receive up to 20 tailored recommendations based on your specific answers, goals, and performance level, with implementation priorities and actionable next steps.
Who This Tool Is Made For
- • Marketing managers and directors
- • Digital marketing specialists
- • Brand managers and strategists
- • Marketing consultants and agencies
- • Growth hackers and performance marketers
- • Marketing students and educators
- • Small business owners
- • Startup founders and CEOs
- • E-commerce business owners
- • Service-based business owners
- • Franchise owners and operators
- • Independent consultants
- • Companies scaling their operations
- • Businesses entering new markets
- • Organizations launching new products
- • Companies with expanding customer bases
- • Businesses optimizing marketing ROI
- • Organizations improving customer retention
- • New business owners
- • Marketing professionals in training
- • Career changers entering marketing
- • Students studying marketing
- • Non-profit organizations
- • Anyone wanting to improve marketing
Whether You're Just Starting or Looking to Optimize
Our assessment tool is designed to meet you where you are in your marketing journey. From complete beginners who need foundational guidance to experienced professionals looking to optimize and scale their efforts, we provide the insights and recommendations you need to succeed.
How Our Assessment Works
Step 1: Goal Selection
Choose your primary marketing objectives from Brand Awareness, Lead Generation, Sales Conversion, Customer Retention, or Market Expansion. You can select multiple goals for a comprehensive evaluation.
Step 2: Targeted Questions
Answer goal-specific questions plus universal marketing questions covering analytics, budget allocation, team skills, technology stack, compliance, and innovation. Questions include multiple choice, scale ratings, and detailed text responses.
Step 3: Smart Scoring & Analysis
Our advanced scoring engine evaluates your responses across multiple dimensions, calculating a comprehensive health score (Excellent, Good, Fair, or Needs Improvement) and identifying specific areas for optimization.
Step 4: Personalized Recommendations
Receive up to 20 tailored recommendations based on your specific goals, performance level, and answers. Each recommendation includes implementation priority, specific actions, and expected outcomes.
What We Assess
- • Analytics & Measurement Setup
- • Target Audience Definition
- • Budget Allocation Strategy
- • Marketing Strategy Planning
- • Competitive Positioning
- • Team Skills & Expertise
- • Technology & Automation
- • Data Management & Privacy
- • Compliance & Ethics
- • Innovation & Trend Adoption
- • Crisis Management
- • ROI & Performance Tracking
Brand Awareness
Content strategy, social media presence, brand identity, influencer partnerships, brand monitoring
Lead Generation
Lead magnets, landing pages, nurture sequences, content marketing, paid advertising
Sales Conversion
Sales funnel optimization, conversion rates, sales enablement, pricing strategy, objection handling
Customer Retention
Onboarding, satisfaction measurement, support systems, loyalty programs, churn prevention
Market Expansion
Market research, geographic expansion, product expansion, competitive analysis, localization
Why Choose Marketing Health Test?
Unlike generic assessments, our system adapts questions and recommendations based on your specific marketing goals, ensuring relevant and actionable insights.
We evaluate 12 universal marketing areas plus 5 goal-specific categories, providing a complete picture of your marketing health across all dimensions.
Our advanced scoring engine weights questions by importance and provides detailed performance levels with specific improvement targets.
Receive up to 20 prioritized recommendations with implementation guidance, expected outcomes, and specific next steps for immediate action.
Ready to Assess Your Marketing Health?
Take our comprehensive assessment and discover exactly how to optimize your digital marketing performance across all channels and goals.